Box Office, Intent to View and the Bechdel test. The 2014 story so far. — Way To Blue -
It’s International Women’s Day! To celebrate we looked at 2014’s films so far, to see if passing the #BechdelTest makes films more likely to succeed socially and at the Box Office. (Hint: Its good news!)
At the US Box office its Action vs Animation as Mr Peabody and Sherman UK is scrapping with 300: Rise of an Empire. Who will come out on top? All this and more on our US Box office buzz charts: http://www.waytoblue.com/blog/us-movie-buzz-chart-7th-of-march-2014/
The sun is shining, and at the UK Box office new contenders 300: Rise of an Empire, The Grand Budapest Hotel do battle with The Book Thief for box office glory.Who will win? Who will fall? Find out herehttp://www.waytoblue.com/blog/uk-movie-buzz-chart-7th-of-march-2014/
Diet Coke ‘You’re on Coke’ ad lifts purchase intent | News | Marketing Week -
Controversy around the ad’s apparent drug references lifts purchase intent by 15.3 per cent, according to research.
Our research on Marketing Week shows that the #DietCoke You’re On campaign created a 0.8% Intent to Purchase uplift since the campaign billboards rolled out in the US. Hit the link to find out the whole story:
US Movie Buzz Chart â 28th of February 2014 — Way To Blue -
It’s Non-Stop vs Son Of God at the US Box office this weekend. Who will win? Find out the all the info over on our weekly box office buzz charts. http://www.waytoblue.com/blog/us-movie-buzz-chart-28th-of-february-2014/
UK Movie Buzz Chart â 28th of February 2014 — Way To Blue -
It’s Friday, and it’s Buzz Chart time. It looks like The Book Thief is going to steal the top spot from The LEGO Movie. Find out why and more by clicking the link:
The Book Thief leads UK buzz chart -
The Book Thief leads the UK buzz chart this week, with 37% intent to view mentions.
Take a look at the latest Way To Blue UK Film Buzz chart on Screen International, with The Book Thief leading the chart:
Natalie Portman talks Tom Hiddleston |ELLE UK -
Happy Thorsday! @ has an interview with Natalie Portman to celebrate the release of # It’s out now
Here’s a behind the scenes shot of Benedict Cumberbatch at the Little Favour launch last night. Enjoy!