In Reel Time

Mar 07

At the US Box office its Action vs Animation as Mr Peabody and Sherman UK is scrapping with 300: Rise of an Empire. Who will come out on top? All this and more on our US Box office buzz charts: http://www.waytoblue.com/blog/us-movie-buzz-chart-7th-of-march-2014/

At the US Box office its Action vs Animation as Mr Peabody and Sherman UK is scrapping with 300: Rise of an Empire. Who will come out on top? All this and more on our US Box office buzz charts: http://www.waytoblue.com/blog/us-movie-buzz-chart-7th-of-march-2014/

The sun is shining, and at the UK Box office new contenders 300: Rise of an Empire, The Grand Budapest Hotel do battle with The Book Thief for box office glory.Who will win? Who will fall? Find out herehttp://www.waytoblue.com/blog/uk-movie-buzz-chart-7th-of-march-2014/

The sun is shining, and at the UK Box office new contenders 300: Rise of an Empire, The Grand Budapest Hotel do battle with The Book Thief for box office glory.Who will win? Who will fall? Find out herehttp://www.waytoblue.com/blog/uk-movie-buzz-chart-7th-of-march-2014/

Mar 05

Diet Coke ‘You’re on Coke’ ad lifts purchase intent | News | Marketing Week -

Our research on Marketing Week shows that the  #DietCoke You’re On campaign created a 0.8% Intent to Purchase uplift since the campaign billboards rolled out in the US.  Hit the link to find out the whole story:

Feb 28

US Movie Buzz Chart – 28th of February 2014 — Way To Blue -

It’s Non-Stop vs Son Of God at the US Box office this weekend. Who will win? Find out the all the info over on our weekly box office buzz charts. http://www.waytoblue.com/blog/us-movie-buzz-chart-28th-of-february-2014/

UK Movie Buzz Chart – 28th of February 2014 — Way To Blue -

It’s Friday, and it’s Buzz Chart time. It looks like The Book Thief is going to steal the top spot from The LEGO Movie. Find out why and more by clicking the link:

The Book Thief leads UK buzz chart -

Take a look at the latest Way To Blue UK Film Buzz chart on Screen International, with The Book Thief leading the chart:

Feb 27

Natalie Portman talks Tom Hiddleston |ELLE UK -

Happy Thorsday! @ELLEUK has an interview with Natalie Portman to celebrate the release of #ThorDarkWorld It’s out now

Jan 20

[video]

Oct 29

Here’s a behind the scenes shot of Benedict Cumberbatch at the Little Favour launch last night. Enjoy!

Here’s a behind the scenes shot of Benedict Cumberbatch at the Little Favour launch last night. Enjoy!

Oct 25

Last weekend we saw Gravity out run the competition for the 3rd week in a row as Carrie and Escape Plan both under performed. This weekend it is seemingly all about Jackass Presents: Bad Grandpa and I fully expect it to knock Gravity off its perch. The Jackass story has seen a $22m opening, followed by $29m followed by $50m for Jackass 3D. Bad Grandpa is a unique property in itself so whilst I don’t see it hitting the heights of 3D, I believe it can compete and outperform Jackass 2. Expect a $30m+ opening. Expect Gravity and Captain Phillips to continue their strong holdovers by taking 2nd and 3rd place with The Counselor challenging but likely to hit around $10-12m with a fair wind.

Last weekend we saw Gravity out run the competition for the 3rd week in a row as Carrie and Escape Plan both under performed. This weekend it is seemingly all about Jackass Presents: Bad Grandpa and I fully expect it to knock Gravity off its perch. The Jackass story has seen a $22m opening, followed by $29m followed by $50m for Jackass 3D. Bad Grandpa is a unique property in itself so whilst I don’t see it hitting the heights of 3D, I believe it can compete and outperform Jackass 2. Expect a $30m+ opening. Expect Gravity and Captain Phillips to continue their strong holdovers by taking 2nd and 3rd place with The Counselor challenging but likely to hit around $10-12m with a fair wind.