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Come here for film campaign updates, shareables and insights at the pacey intersection of a real time, social web.



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  })();</description><title>In Reel Time</title><generator>Tumblr (3.0; @inreeltime)</generator><link>http://inreeltime.tumblr.com/</link><item><title>Platform Games</title><description>&lt;img src="http://25.media.tumblr.com/1c16aa3a40a6b65ecc351bc41a563a17/tumblr_mn5lg3tCnD1qfeg6do1_250.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Platform Games&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/50991444178</link><guid>http://inreeltime.tumblr.com/post/50991444178</guid><pubDate>Tue, 21 May 2013 15:55:15 +0100</pubDate></item><item><title>Which movies, reveals and studios gained public attention at CinemaCon 2013?</title><description>&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;Which movies were the buzz drivers at CinemaCon this year?&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The biggest news at CinemaCon, in buzz terms, proved to be &lt;span class="twitter-post-text"&gt;Disney confirming that we&amp;#8217;ll be getting a new &lt;/span&gt;&lt;span class="highlight-term"&gt;&lt;strong&gt;Star &lt;/strong&gt;&lt;/span&gt;&lt;span class="twitter-post-text"&gt;&lt;/span&gt;&lt;span class="highlight-term"&gt;&lt;strong&gt;Wars&lt;/strong&gt;&lt;/span&gt;&lt;span class="twitter-post-text"&gt; movie every summer beginning with Episode VII in 2015. Paramount’s &lt;span&gt; &lt;/span&gt;&lt;strong&gt;Star Trek Into Darkness&lt;/strong&gt; presentation closely followed with the footage on display edging out their other tentpole release &lt;strong&gt;World War Z&lt;/strong&gt;, with the nice touch of Brad Pitt introducing the new footage to the audience. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Disney will be pleased &lt;strong&gt;The Lone Ranger &lt;/strong&gt;footage was received with loud applause from exhibitors and additionally the buzz levels match this positive response. Johnny Depp’s appearance to introduce the clips also proved effective as a buzz driver.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Interestingly, The &lt;strong&gt;Man of Steel&lt;/strong&gt; trailer has generated significantly more noise outside of CinemaCon with its online debut. Elsewhere Liam Hemsworth and Elizabeth Banks help give &lt;strong&gt;The Hunger Games: Catching Fire new &lt;/strong&gt;trailer on display some online noise, whilst the &lt;strong&gt;Fast &amp;amp; Furious 7&lt;/strong&gt; announcement gains the franchise some traction online. &lt;span class="twitter-post-text"&gt;Vin Diesel and Paul Walker also presented an extended chase sequence from &lt;/span&gt;&lt;span class="highlight-term"&gt;&lt;strong&gt;Fast&lt;/strong&gt;&lt;/span&gt;&lt;span class="twitter-post-text"&gt;&lt;strong&gt; &amp;amp; &lt;/strong&gt;&lt;/span&gt;&lt;span&gt;&lt;strong&gt;Furious 6&lt;/strong&gt; which contributes to its buzz levels.&lt;strong&gt; Ender&amp;#8217;s Game&lt;/strong&gt;, aside from Catching Fire, was Lionsgate&amp;#8217;s big trailer reveal and they can be happy with the results, particularly the positive blogger reaction.&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;img alt="image" src="http://media.tumblr.com/539896f7ac91c5ac7784135e9655e902/tumblr_inline_mli524yO3i1qz4rgp.jpg"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;Which movies generated the most intent to view? &lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Star Trek topples Star Wars in generating intent to view, expectedly due to the footage shown generating more &amp;#8220;I want to see&amp;#8221; commentary than the announcement of a Star Wars movie every summer from 2015.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;The positive reaction to The Lone Ranger footage is reflected in its increased intent to view. World War Z and Man of Steel similarly rank highly in intent to view.&lt;strong&gt;&lt;img alt="image" src="http://media.tumblr.com/1019b13d49c544d2144bdf145bd2df3c/tumblr_inline_mli95nGvfL1qz4rgp.jpg"/&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;strong&gt;Which studios generated the most specific social buzz for their presentations?&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Given the Star Wars/Lone Ranger response and a &lt;span class="twitter-post-text"&gt;sizzle reel offering looks at Thor 2, Muppets 2, Pixar&amp;#8217;s Good Dinosaur and Maleficent, it’s no surprise &lt;strong&gt;Disney&lt;/strong&gt; leads studio specific mentions at CinemaCon.&lt;/span&gt;&lt;span&gt;  &lt;/span&gt;Alan Horn, the chairman of Walt Disney Studios, may well have hinted why when he told exhibitors of their tentpole strategy: “There is no other studio that will give you and us in partnership eight tentpole movies a year.”&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span class="highlight-term"&gt;Universal&lt;/span&gt;&lt;/strong&gt;&lt;span class="twitter-post-text"&gt;, aside to showing off Fast &amp;amp; Furious and Pitch Perfect, drove buzz through its previews of an array of upcoming comic book movies; Kick-Ass 2, 2 Guns and R.I.P.D.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span class="twitter-post-text"&gt;&lt;strong&gt;Warner Bros.&lt;/strong&gt; debut of the Man of Steel trailer, as well as its Pacific Rim and Great Gatby showings, generates similar studio specific excitement levels as &lt;strong&gt;Paramount’s&lt;/strong&gt; Star Trek/World War Z displays.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span class="twitter-post-text"&gt;For &lt;strong&gt;Sony&lt;/strong&gt;, the first footage of Clooney&amp;#8217;s &amp;#8216;Monuments Men,&amp;#8217; O. Russell&amp;#8217;s &amp;#8216;American Hustle, Grown Ups 2 and a 21 Jump Street sequel announcement prove the highlights.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span class="twitter-post-text"&gt;For&lt;strong&gt; Lionsgate &lt;/strong&gt;&amp;#8216;Catching Fire’ and the &amp;#8216;Ender&amp;#8217;s Game&amp;#8217; trailers were the winners.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;strong&gt;Fox’s &lt;/strong&gt;strong slate was emphasised with previews of The Wolverine, How to Train Your Dragon 2, Rio 2, the ‘oscar bound’ Walter Mitty and Ridley Scott&amp;#8217;s next film.&lt;img alt="image" src="http://media.tumblr.com/38a9ed21cee47a694e7e91053e9389ea/tumblr_inline_mli3emdDvy1qz4rgp.jpg"/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;Which studio presentations generated intent to view?&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Looking at the mentions of studios (not their titles) and their general slate presentations in creating intent to view, we see Disney and Universal lead again. Paramount Pictures, although lower in overall buzz compared to Warner Bros, generated increased intent to view.&lt;strong&gt;&lt;br/&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;img alt="image" src="http://media.tumblr.com/3f736b93233545d4845a02b17635030b/tumblr_inline_mli9pvTdJJ1qz4rgp.jpg"/&gt;&lt;/p&gt;

&lt;p class="MsoNormal"&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/48350861108</link><guid>http://inreeltime.tumblr.com/post/48350861108</guid><pubDate>Fri, 19 Apr 2013 12:57:00 +0100</pubDate><category>cinemacon</category><category>star wars</category><category>star trek</category><category>world war z</category><category>catching fire</category><category>manofsteel</category><category>man of steel</category><category>startrek</category><category>starwars</category><category>fast6</category><category>fast and furious 6</category><category>pitch perfect</category><category>pitchperfect</category><category>the lone ranger</category><category>theloneranger pacificrim</category><category>pacific rim</category><category>pain and gain</category><category>painandgain</category><category>walter mitty</category><category>waltermitty</category><category>theheat</category><category>Monsters University</category><category>monstersuniversity</category><category>the hobbit</category><category>hobbit</category><category>mortal instruments</category><category>the mortal instruments</category><category>the wolverine</category><category>wolverine</category><category>how to train your dragon 2</category></item><item><title>With the winners now announced, we take a country-by-country...</title><description>&lt;img src="http://24.media.tumblr.com/e6354761e76b39762cb86841e8a4c4e7/tumblr_mis8ant0il1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;With the winners now announced, we take a country-by-country perspective on how the Academy matched global social meda predictions. By looking at the predictions and aspirations of 7 countries, in their native language, we can reveal how each country predicted the ‘Big Four’ awards and how close they were to matching the Academy.&lt;/p&gt;
&lt;p&gt;We also analysed conversation during the red carpet and award ceremony to see who were the king and queen of style in the all important fashion stakes.&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/43985614103</link><guid>http://inreeltime.tumblr.com/post/43985614103</guid><pubDate>Mon, 25 Feb 2013 15:27:00 +0000</pubDate><category>insights</category></item><item><title>Check out our infographic for 'NO' in Media Guardian</title><description>&lt;a href="http://www.guardian.co.uk/media/mediamonkeyblog/2013/feb/08/pinochet-film-no"&gt;Check out our infographic for 'NO' in Media Guardian&lt;/a&gt;: &lt;p&gt;We are very proud of this coverage in the Media Monkey section of Media Guardian, for our work on the online PR campaign for ‘NO’. It even gives Way To Blue a shout out!&lt;/p&gt;

&lt;p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/42833663059</link><guid>http://inreeltime.tumblr.com/post/42833663059</guid><pubDate>Mon, 11 Feb 2013 10:13:00 +0000</pubDate><category>infographic</category><category>Social media</category><category>NO</category><category>PR</category><category>film</category><category>film news</category><category>online</category><category>insights</category></item><item><title> 
Movies At The Big Game
Way To Blue is a global communications...</title><description>&lt;img src="http://24.media.tumblr.com/8e50fc392465a9c11ec2a459e6ae96d7/tumblr_mhpk4tfnjx1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Movies At The Big Game&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Way To Blue is a global communications agency, specialising in Social and PR for the Entertainment Industry. Following the Superbowl yesterday, we analysed all English-language Twitter conversations about the film trailers created for the ad breaks this year, to see which trailers had the biggest impact and influence. Insights:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li class="MsoNormal"&gt;&lt;span&gt;All trailers generated a huge amount of Twitter conversation. With around two tweets a second throughout Big Game Day&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;Fast and Furious 6 generated the highest level of social buzz and the highest increase of people stating they intended to watch the film after seeing the trailer.&lt;/span&gt;&lt;/li&gt;
&lt;li class="MsoNormal"&gt;&lt;span&gt;All trailers lead to an increase in people saying they wanted to watch the movies and an increase in the volume of Facebook fans on the official film pages. Many of the ads included Twitter hashtags. Fast and Furious 6 and Iron Man 3 ads included a Facebook call to action.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;The small print – our methodology&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;We used Sysomos and Topsy to aggregated and analyze Twitter conversation and compared data on game day to that of the previous day. Buzz volumes were calculated as a straight comparison of game day to that of the previous day; sentiment represents a percentage of all Twitter conversation that indicated a positive, negative or neutral inclination on Game Day; Propensity To View represents the percentage growth in conversations indicating a propensity to view each film from Game Day compared to the previous day, Facebook fan growth represents the increase of Likes each film page received on game day to that of the previous day. We’ve also added a gender breakdown.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Click &lt;a href="http://imgur.com/ytBlYYG" target="_blank"&gt;here&lt;/a&gt; for the full image&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/42285652089</link><guid>http://inreeltime.tumblr.com/post/42285652089</guid><pubDate>Mon, 04 Feb 2013 18:17:00 +0000</pubDate><category>film</category><category>movies</category><category>social media</category><category>infographic</category><category>superbowl</category><category>super bowl</category><category>trailer</category><category>spots</category><category>spot</category><category>iron man</category><category>fast and furious 6</category><category>fast 6</category><category>oz</category><category>oz the great and powerful</category><category>star trek</category><category>startrek</category><category>ironman</category><category>comics</category><category>comic</category><category>insights</category></item><item><title>From Oscar® Buzz to Box Office Bump</title><description>&lt;p&gt;&lt;p class="MsoNormal"&gt;Oscar®&lt;em&gt;&lt;span&gt; nominations are a tried and tested route to box office success. But what role does social play in contributing to The Oscar&lt;/span&gt;&lt;/em&gt;&lt;span&gt;®&lt;/span&gt;&lt;em&gt;&lt;span&gt; Bump? We look at which Oscar&lt;/span&gt;&lt;/em&gt;&lt;span&gt;®&lt;/span&gt;&lt;em&gt;&lt;span&gt; nominees are generating the most buzz and what that means for box office sales.&lt;/span&gt;&lt;/em&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;As a marketing tool, there isn’t much that beats an Oscar&lt;/span&gt;&lt;span&gt;®&lt;/span&gt;&lt;span&gt; nomination. Over the past five years, more than half of the box office sales for Best Picture winners have come after an Oscar&lt;/span&gt;&lt;span&gt;®&lt;/span&gt;&lt;span&gt; nomination.  Likewise, &lt;a href="http://www.businessweek.com/articles/2013-01-10/how-oscar-nominations-affect-the-box-office" target="_blank"&gt;&lt;span&gt;research suggests&lt;/span&gt;&lt;/a&gt; that a nomination for Best Actor or Best Actress increases box office revenue by nearly $1m.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;So what role does social play in driving the increased box office revenue for nominees? By focusing social media buzz around specific actors and movies, the Oscars&lt;/span&gt;&lt;span&gt;®&lt;/span&gt;&lt;span&gt; gives us a unique opportunity to begin to answer some of the universal questions that the industry has around the role and value of social platforms in movie marketing.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;We’ve analysed conversations around nominees for the Best Picture award to see how social media insight can help us segment, understand and engage social audiences. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;Check back over the coming weeks as we will be closely monitoring social conversations around these films in the lead up to the Oscars&lt;/span&gt;&lt;span&gt;®&lt;/span&gt;&lt;span&gt; ceremony on 24th February. &lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;For further information, please contact the team at Way To Blue – &lt;a href="mailto:info@waytoblue.com" target="_blank"&gt;info@waytoblue.com&lt;/a&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;See the infographic here: &lt;a href="http://infogr.am/From-Buzz-to-Bump" target="_blank"&gt;http://infogr.am/From-Buzz-to-Bump&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/40762669067</link><guid>http://inreeltime.tumblr.com/post/40762669067</guid><pubDate>Thu, 17 Jan 2013 14:43:00 +0000</pubDate><category>insights</category></item><item><title>Source: Screen Daily</title><description>&lt;img src="http://25.media.tumblr.com/bfb112ef8179813c0d406d9361146269/tumblr_mgb6w8pAVP1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Source: &lt;a href="http://www.screendaily.com/news/corporate/way-to-blue-becomes-fully-integrated-global-communications-agency/5050350.article?blocktitle=Latest-news&amp;contentID=1846" target="_blank"&gt;Screen Daily&lt;/a&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/40010444943</link><guid>http://inreeltime.tumblr.com/post/40010444943</guid><pubDate>Tue, 08 Jan 2013 13:31:20 +0000</pubDate><category>screen daily</category><category>social media</category></item><item><title>Introducing Global Brand Pages from Facebook</title><description>&lt;p&gt;Facebook &lt;span&gt;&lt;a href="http://www.facebook-studio.com/news/item/announcing-a-new-pages-structure-for-global-brands" target="_blank"&gt;&lt;span&gt;has announced today&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;that they are now offering an optional new page structure for brands with a global audience.&lt;/p&gt;
&lt;p&gt;Welcome to ‘Global Pages’, offering brands, products and films the best of the both worlds.&lt;/p&gt;
&lt;p&gt;With this new page structure, fans will either land on the ‘global’ version of a brand page, or be directed to the regional variant where all the conversation posts and content, including the cover photo are tailored to the local market.&lt;/p&gt;
&lt;p&gt;The fan count and ‘people talking about this’ are now aggregated and centralised, so these numbers are consistent across all local variants of the brand page. Here’s an example. Search for ‘Frankenweenie’ on Facebook and you are directed to the appropriate page variant (UK in my case). You can switch your region manually and view local content (for France, Italy, Spain, etc) but in all cases you now see the global number of fans in this community and and the total number of people talking about this. Makes sense. Wherever you live around the world, you are part of the Frankenweenie fan community.  &lt;/p&gt;
&lt;p&gt;&lt;img alt="" class="aligncenter" height="263" src="http://i.imgur.com/pyX7D.png" title="Global Page" width="454"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What does that mean for brands?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;It is likely that Facebook has taken this move to encourage brands and organizations to expand their regional marketing efforts. Research shows that local conversation posts reach a higher percentage of fans (up to five times more) compared to a global conversation post from a big corporate page. Driving better engagement is crucial for Facebook’s business model, as it helps to prove the worth of Facebook ads. More on that in a moment.&lt;/p&gt;
&lt;p&gt;With global pages, you will see a higher number of fans, higher number of ‘people talking about this’ (which helps legitimise the brand page), but still with local content for the consumer and local insight for the brand. As the brand or product or film is essentially the same in all countries, it makes sense to gather all fans globally under one roof.&lt;/p&gt;
&lt;p&gt;By aggregating the total fan count across the globe, brands can also worry less about their local fan count - now they will feel part of a much bigger community - and more about engagement and strong community management.&lt;/p&gt;
&lt;p&gt;As a Facebook page manager, you will now have access to both global and local insights, which will allow more benchmarking and comparisons between markets.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Language targeted Facebook Ads&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Another interesting feature for Global pages is the possibility of having not only geo-located Facebook ads, but &lt;span&gt;&lt;a href="http://techcrunch.com/2012/10/17/facebook-global-pages/" target="_blank"&gt;&lt;span&gt;also language targeted ads&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;. Now we can run the same Facebook ad in multiple languages all directing to the same URL on Facebook.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;So, to summarise the main points from this announcement&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;You can have a single Page-name (no more “Brand XY Germany”, “Brand XY Italy” etc.), which can be translated if necessary&lt;/li&gt;
&lt;li&gt;Global Pages offer a consolidated total number of fans and number of ‘people talking about this’&lt;/li&gt;
&lt;li&gt;Have a single vanity-URL which can be promoted consistently across all marketing materials, which will save time and money in localisation&lt;/li&gt;
&lt;li&gt;Get both global &amp;amp; local page-insights&lt;/li&gt;
&lt;li&gt;Have a single, locally translated result in all Facebook-searches for the brand, product or film title&lt;/li&gt;
&lt;li&gt;Fans will be assigned a local page by IP-address and other profile-info, the global page serves as fallback.&lt;/li&gt;
&lt;li&gt;Fans are able to manually switch to one particular local page (it’s not currently supported to “like” more than one local page at the same time).&lt;/li&gt;
&lt;li&gt;Global pages are optional and available now! &lt;span&gt;&lt;a href="http://die.socialisten.at/2012/10/going-global-facebook-announces-global-pages-feature/" target="_blank"&gt;&lt;span&gt;via&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;Please get in touch with us through &lt;span&gt;&lt;a href="https://twitter.com/waytoblueuk" target="_blank"&gt;&lt;span&gt;@waytoblueuk &lt;/span&gt;&lt;/a&gt;&lt;/span&gt;or &lt;span&gt;&lt;a href="mailto:info@waytoblue.com" target="_blank"&gt;&lt;span&gt; info@waytoblue.com&lt;/span&gt;&lt;/a&gt;&lt;/span&gt; to talk about this new opportunity and what it means for your brand.&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/33841073861</link><guid>http://inreeltime.tumblr.com/post/33841073861</guid><pubDate>Thu, 18 Oct 2012 18:01:32 +0100</pubDate><category>insights</category></item><item><title>Facebook and the bright mobile future</title><description>&lt;p&gt;This week mobile is all the rage. Fact. Yesterday the iPhone 5 was finally unveiled. Earlier in the week the UK’s largest mobile operator Everything Everywhere unveiled a new consumer brand – “EE” – to coincide with the arrival of superfast mobile internet services on 4G. This product and service innovation is being driven by our hunger for mobile data, which is currently experiencing a year on year increase in demand of more than 250% in the UK alone.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://uk.waytoblue.com/facebook-and-the-bright-mobile-future/ee2" rel="attachment wp-att-434" target="_blank"&gt;&lt;img alt="" class="aligncenter size-full wp-image-434" height="168" src="http://uk.waytoblue.com/wp-content/uploads/2012/09/EE2.jpeg" title="EE2" width="300"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;Now Facebook is getting in on the act too.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Mark Zuckerberg has given his first interview since the Facebook IPO, back in May. Speaking at the TechCrunch Disrupt conference in San Francisco on Tuesday, the Facebook founder and CEO said that when it comes to his own social networking, he now does “everything” on his mobile.  He admitted to making some ‘big mistakes” with mobile strategy in the past, but his energy is now focused on improving the Facebook mobile experience and finding new ways to grow advertising revenue.&lt;/p&gt;
&lt;p&gt; &lt;span&gt;If mobile is at the top of his priority list, making money from search is a very close second. We tuned in for the full half hour interview and here are some of the key take-outs.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Facebook usage on smartphones and tablets is growing rapidly. Mobile users spend a lot more time on Facebook and Zuckerberg claims they are more than twice as likely to use the service every day, compared to desktop only users.&lt;/p&gt;
&lt;p&gt;The growth and primacy of the mobile channel is old news, but Facebook made the aforementioned “big mistake” when deciding to develop its services and apps on the big mobile platforms using HTML5.&lt;/p&gt;
&lt;p&gt;The decision was taken because HTML5 delivers a consistent user experience, regardless of which device you are using to access Facebook. Unfortunately this benefit was far outweighed by the sluggish, unreliable service and slow data speeds. Developers were unable to significantly improve the mobile user experience or move quickly to grow advertising revenue on mobile devices.&lt;/p&gt;
&lt;p&gt;Backing HTML5 as the preferred language for mobile development was a costly mistake for Facebook. Last week we reported that Twitter will earn around $130M from mobile advertising in the U.S. this year – more than double the revenue of Facebook, thanks to a more integrated mobile advertising solution driving higher click through rates than its rival.&lt;/p&gt;
&lt;p&gt;So, Facebook has been forced to start over with mobile. The Apple (IOS) app has been rebuilt using ‘native code’ and now delivers a better user experience (it is much faster) and the android version is coming “very soon” These new apps will provide a much stronger base for future development.&lt;/p&gt;
&lt;p&gt;In the interview Zuckerberg also claims that users are more likely to interact with mobile ads and so far they are performing better than Facebook ads on the desktop version of the site. Great news for advertisers and shareholders alike.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://uk.waytoblue.com/facebook-and-the-bright-mobile-future/mztc" rel="attachment wp-att-425" target="_blank"&gt;&lt;img alt="" class="aligncenter size-full wp-image-425" height="174" src="http://uk.waytoblue.com/wp-content/uploads/2012/09/MZTC.jpeg" title="MZTC" width="290"/&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;span&gt;So mobile is critical to the future of Facebook, but they wont be straying into the handset market anytime soon. Instead their strategy is all about deep integration into mobile devices and operating systems. With the new version of Apple’s IOS6 you will be able to share a photo on Facebook directly from the iPhone camera app and Facebook events will be synchronized with the iPhone calendar. As part of this strategy a Facebook phone simply “doesn’t make sense” according to Zuckerberg.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt; &lt;span&gt;Making money from search is another matter. Facebook already handles a billion search queries every day. The vast majority of this activity is people trying to find people, followed by searches for brands pages and apps.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Zuckerberg sees a massive future opportunity here, as – based on the knowledge it holds about social groups – there are very specific search queries that Facebook would be capable of answering, such as ‘tell me what sushi restaurants my friends have gone to and enjoyed a good experience in the past few months?’&lt;/p&gt;
&lt;p&gt;Once again, good news for advertisers and shareholders at Facebook and a warning shot to Google, who have been integrating their products to improve the relevance of search results, based on deeper knowledge and social interaction.&lt;/p&gt;
&lt;p&gt; &lt;span&gt;Zuckerberg praised some of the brand owners that he believes are getting the most value from Facebook’s open graph. Spotify, Nike+, Airbnb and Runkeeper have all used Facebook to increase their distribution and engagement amongst social groups.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt; &lt;span&gt;Knowing what your friends are listening too, where they are travelling to, or how far they have run today is the life-blood of Facebook and its commercial value. For brands, getting these messages in front of mobile users is critical. Zuckerberg is clear that Facebook is a “mobile company” now, so the big opportunity lies in developing content and services that are optimized for smartphones and tablets. Campaigns that are mobile by design.&lt;/span&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/31458571800</link><guid>http://inreeltime.tumblr.com/post/31458571800</guid><pubDate>Thu, 13 Sep 2012 13:33:00 +0100</pubDate><category>facebook</category><category>mark zuckerberg</category><category>mobile</category><category>insights</category></item><item><title>This weeks top social stories</title><description>&lt;h2&gt;&lt;strong&gt;US politics, One Direction, clever stuff from the world of analytics, Twitpic of the week and why the film studios are hanging out on Google+.&lt;/strong&gt;&lt;strong&gt;A quick round up of some stories in social that caught my attention this week&lt;/strong&gt;&lt;/h2&gt;

&lt;p&gt;Barack Obama set a new world record on Twitter last night (well, for politics anyway), with more than 53,000 tweets per minute during his official nomination acceptance speech.  So far, his party is taking gold in the battle of engagement on Twitter with the Democratic National Convention generating a staggering 9 million tweets, more than twice the number generated from Mitt Romney’s Republican gathering last week.&lt;/p&gt;
&lt;p&gt;The re-launched &lt;em&gt;Dallas&lt;/em&gt; may have proved a big ratings and conversational hit for Channel 5 in the U.K. this week, but in the world of social, &lt;span&gt;data&lt;/span&gt; really is the new oil. A New York based analytics firm has developed a smart algorithm enabling brands to serve low cost ads to potential new customers, based on conversation topics from their existing fans, in real time. The really clever part is the data crunching that works out the likely correlation between a brand and a conversation topic. This enables the brand to serve a relevant, timely ad to a potential new customer. This is impressive stuff and could breathe new life into the under-used ‘interest targeting’ tool that Facebook added to the Ad Manager suite just over a year ago.&lt;/p&gt;
&lt;p&gt;Since the IPO, Facebook’s ad revenue model has taken quite a battering, mainly due to the low CTRs on Facebook ads. To add to these woes, a report from eMarketer this week suggests that Twitter is likely to earn almost twice the amount of mobile advertising revenue, compared to Facebook this year.  The main driver is the ‘promoted tweet’ product – a huge hit with brands that fits seamlessly into the user experience on mobile devices. Facebook was slower to market with a mobile advertising solution that is more conspicuous and less integrated into the newsfeed on smartphones and tablets&lt;/p&gt;
&lt;p&gt;Adoring &lt;em&gt;One Direction&lt;/em&gt; fans are helping to keep their favourite band members at the top of the twitpic charts this week with a picture of Niall Horan draped across a pool table reaching more than 15 millions people. Impressive stuff. Personally however, my favourite twitpic of the week is this not-so-innocent rail side poster ad. Genius pole placement.&lt;/p&gt;
&lt;p&gt;&lt;a href="http://uk.waytoblue.com/stories-in-social/innocent" rel="attachment wp-att-417" target="_blank"&gt;&lt;img alt="" class="aligncenter size-full wp-image-417" height="543" src="http://uk.waytoblue.com/wp-content/uploads/2012/09/Innocent.jpeg" title="Innocent" width="543"/&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;But back to &lt;em&gt;One Direction&lt;/em&gt;. At the MTV VMAs last night the band won an award in the brand new category ‘most share-worthy video’. Votes were collected using Twitter hash tags and voters could view the results in real time. This is the second time the broadcaster has used hash tags as a voting tool. The mechanic was previously used for the MTV Movie Awards in May where the ‘Best Hero’ category attracted almost one million votes via Twitter.&lt;/p&gt;
&lt;p&gt;And finally, following in the footsteps of &lt;em&gt;The Muppets&lt;/em&gt; and &lt;em&gt;The Avengers&lt;/em&gt;, Disney in the U.S. will be using the Google+ platform to debut the trailer for Spielberg’s &lt;em&gt;Lincoln&lt;/em&gt; next Thursday (13&lt;sup&gt;th&lt;/sup&gt; September). The hangout will include the world premiere of the trailer, followed by a live chat with Steven Spielberg and Joseph Gordon-Levitt. Fans can apply to join the hangout by submitting a short video to YouTube. The hangout will also be broadcast live in Times Square and all the content will be made available on YouTube immediately afterwards.&lt;/p&gt;
&lt;p&gt;With big social buzz around &lt;em&gt;Lincoln &lt;/em&gt;already, this is a real coup for Google’s social platform and technology. They will be expecting the event to increase awareness, visibility and usage of Google+. It also marks the very first time that a studio has debuted a movie trailer on their social platform and assuming success, other studios are likely to follow suit.&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/31062497555</link><guid>http://inreeltime.tumblr.com/post/31062497555</guid><pubDate>Fri, 07 Sep 2012 17:47:54 +0100</pubDate><category>insights</category></item><item><title>Hollywood Film Awards to Honor DreamWorks Animation's  "Rise of the Guardians"  with the 2012 "Hollywood Animation Award"</title><description>&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;span&gt;For Immediate Release:&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Hollywood Film Awards to Honor DreamWorks Animation&amp;#8217;s&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;&amp;#8220;Rise of the Guardians&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&amp;#8221;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;with the 2012 &amp;#8220;Hollywood Animation Award&amp;#8221;&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Hollywood, Calif., September 4, 2012 - The 16th Annual Hollywood Film Festival and Hollywood Film Awards, presented by&lt;em&gt; The Los Angeles Times&lt;/em&gt;, have announced that DreamWorks Animation&amp;#8217;s &amp;#8220;Rise of the Guardians&amp;#8221; will receive this year&amp;#8217;s &amp;#8220;Hollywood Animation Award&amp;#8221; at the festival&amp;#8217;s gala ceremony on October 22, 2012, at the Beverly Hilton Hotel.&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;br/&gt; Directed by Peter Ramsey and written by Pulitzer Prize winner David Lindsay-Abaire (&amp;#8220;Rabbit Hole&amp;#8221;), &amp;#8220;Rise of the Guardians&amp;#8221; is based on the highly acclaimed series of children&amp;#8217;s books by William Joyce. Joyce, who won an Oscar® last year for his animated short &amp;#8220;The Fantastic Flying Books of Mr. Morris Lessmore,&amp;#8221; was named by&lt;em&gt; Newsweek&lt;/em&gt; as &amp;#8220;one of the top 100 people to watch in the new millennium. &amp;#8220;Rise of the Guardians&amp;#8221; stars the voice talents of Chris Pine, Alec Baldwin, Hugh Jackman, Isla Fisher and Jude Law. Produced by Christina Steinberg and Nancy Bernstein and executive produced by Guillermo del Toro, Michael Siegel, and William Joyce, the DreamWorks Animation feature film will be released by Paramount Pictures on November 21st.&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;The announcement was made today by Carlos de Abreu, Founder and Executive Director of the Hollywood Film Awards. &amp;#8220;It is a great pleasure to recognize &amp;#8220;Rise of the Guardians&amp;#8221; as the recipient of our animation award. This piece of Avant-garde animation style surely will be another classic for generations to come.&amp;#8221;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;br/&gt; Said Bill Damaschke, Chief Creative Officer at DreamWorks Animation, &amp;#8220;This award is a testament to the vision and dedication of our director Peter Ramsey and our producers Christina Steinberg and Nancy Bernstein, who saw in William Joyce&amp;#8217;s beautifully written books a truly magical world that he was able to bring to life with the help of David Lindsay-Abaire&amp;#8217;s wonderful screenplay and, of course, the outstanding work by his entire filmmaking team. We could not be more proud of the movie, or this recognition, and we thank Carlos and the Hollywood Film Awards for this great honor.&amp;#8221;&lt;br/&gt;&lt;br/&gt; Past recipients of the Hollywood Animation Award include &amp;#8220;Cars,&amp;#8221; &amp;#8220;Rango,&amp;#8221; &amp;#8220;Ratatouille,&amp;#8221; &amp;#8220;Toy Story 3,&amp;#8221; &amp;#8220;UP,&amp;#8221; and &amp;#8220;Wall-E.&amp;#8221;&lt;br/&gt;&lt;br/&gt; ABOUT &amp;#8220;RISE OF THE GUARDIANS&amp;#8221;&lt;br/&gt; &amp;#8220;Rise of the Guardians&amp;#8221; is an epic and magical adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman, and Jack Frost&amp;#8217;s legendary characters with previously unknown extraordinary abilities. When an evil spirit known as Pitch lays down the gauntlet to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs, and imagination of children everywhere.&lt;br/&gt;&lt;br/&gt; ABOUT THE LOS ANGELES TIMES&lt;br/&gt;&lt;em&gt;The Los Angeles Times&lt;/em&gt; is the largest metropolitan daily newspaper in the country, with a daily readership of 1.6 million and 2.7 million on Sunday, more than 16 million unique&lt;/span&gt;&lt;u&gt;&lt;span&gt; latimes.com&lt;/span&gt;&lt;/u&gt;&lt;span&gt; visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning&lt;em&gt; Times&lt;/em&gt; has been covering Southern California for more than 130 years.&lt;br/&gt;&lt;br/&gt; The Los Angeles Times Media Group (LATMG) businesses and affiliates include the&lt;em&gt; Los Angeles Times&lt;/em&gt;,&lt;em&gt; The Envelope&lt;/em&gt;,&lt;em&gt; Times Community News&lt;/em&gt; and&lt;em&gt; Hoy Los Angeles&lt;/em&gt; and reach approximately 5.2 million or 39% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News, as well as Tribune Direct&amp;#8217;s west coast division and is part of Tribune Company, one of the country&amp;#8217;s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at&lt;/span&gt;&lt;u&gt;&lt;span&gt; &lt;a href="http://latimes.com/aboutus" target="_blank"&gt;&lt;a href="http://latimes.com/aboutus" target="_blank"&gt;http://latimes.com/aboutus&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;/u&gt;&lt;span&gt;.&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;br/&gt; ABOUT THE HOLLYWOOD FILM AWARDS&lt;br/&gt; The Hollywood Film Awards were created to honor excellence in the art of filmmaking, both in front of and behind the camera, and launch the awards season. The criteria is: recipients are selected to be honored for their body of work and/or a film(s) that is to be released between January 1 and December 31 by an advisory team. In addition, for the recipients of our &amp;#8220;film awards craft categories&amp;#8221; (aside from evaluating their body of work), our Advisory team takes into consideration the recommendation of their guilds/societies. Last year alone, our recipients received 12 nominations and 5 Oscars. In the last 9 years, a total of 85 Oscar nominations and 32 Oscars were given to our honorees. The awards are bestowed at a GALA ceremony that takes place at the prestigious Beverly Hilton Hotel in Beverly Hills.&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;The Hollywood Film Awards are presented in conjunction with Presenting Sponsor the&lt;em&gt; Los Angeles Times&lt;/em&gt;, Premier sponsors ArcLight Cinemas and&lt;/span&gt;&lt;u&gt;&lt;span&gt; Hollywoodnews.com&lt;/span&gt;&lt;/u&gt;&lt;span&gt;, exclusive Regional Print Media sponsor&lt;em&gt; Los Angeles Confidential&lt;/em&gt; and trade Media sponsor the&lt;em&gt; Hollywood Reporter&lt;/em&gt;. Special support is provided by American Cinema Editors - A.C.E., American Society of Cinematographers - A.S.C., The Art Directors Guild - A.D.G., Celebrity Services, The Casting Society of America - CSA, Costume Designers Guild - CDG, Columbia Pictures, Creative Artists Agency, DreamWorks SKG, Entertainment Tonight, Focus Features, Fox Seachlight, ICM, ILM, Motion Picture Editors Guild, Paramount Pictures, Sony Pictures Classics, Sony Pictures Entertainment, Universal Pictures, Warner Bros., Walt Disney/Pixar, The Weinstein Company, WME.  The Beverly Hilton Hotel is the Official Host Hotel and Getty Image is the Official Photography Agency.&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;Festival and Awards Contact:&lt;br/&gt; Hollywood Film Festival®&lt;br/&gt; Hollywood Film Awards®&lt;br/&gt; Ph: 310.288.1882&lt;br/&gt;&lt;/span&gt;&lt;u&gt;&lt;span&gt;&lt;a href="mailto:info@hollywoodawards.com" target="_blank"&gt;info@hollywoodawards.com&lt;/a&gt;&lt;br/&gt;&lt;/span&gt;&lt;/u&gt;&lt;span&gt;433&amp;#160;N. Camden Drive, Suite 600&lt;br/&gt; Beverly Hills, CA 90210&lt;br/&gt;&lt;/span&gt;&lt;u&gt;&lt;span&gt;&lt;a href="http://www.hollywoodfilmawards.com/" target="_blank"&gt;&lt;a href="http://www.hollywoodfilmawards.com" target="_blank"&gt;http://www.hollywoodfilmawards.com&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;/u&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt;&lt;br/&gt; This email (including any attachments) is for its intended-recipient&amp;#8217;s use only. This email may contain information that is confidential or privileged. If you received this email in error, please immediately advise the sender by replying to this email and then delete this message from your system. &lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/30925398384</link><guid>http://inreeltime.tumblr.com/post/30925398384</guid><pubDate>Wed, 05 Sep 2012 09:58:15 +0100</pubDate><category>animation</category><category>film</category><category>press release</category><category>dreamworks</category><category>Rise of the Guardians</category><category>Hollywood</category><category>movies</category></item><item><title>totalfilm:

Probably shouldn’t have opened this delivery… A...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m9mm6jwPNg1qcga5ro1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://totalfilm.tumblr.com/post/30589578425/probably-shouldnt-have-opened-this-delivery-a" target="_blank"&gt;totalfilm&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span class="userContent"&gt;Probably shouldn’t have opened this delivery… A Dibbuk box from &lt;a href="http://www.totalfilm.com/reviews/cinema/the-possession" target="_blank"&gt;&lt;em&gt;The Possession&lt;/em&gt;&lt;/a&gt; full of cursed rings, locks of hair, promotional wine and other creepy oddities.&lt;br/&gt;&lt;br/&gt; The locust keeps looking at us funny…&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://inreeltime.tumblr.com/post/30592680532</link><guid>http://inreeltime.tumblr.com/post/30592680532</guid><pubDate>Fri, 31 Aug 2012 17:48:34 +0100</pubDate></item><item><title>Red Bull's famous 'Balcony Shot' is now a game in app stores</title><description>&lt;p&gt;&lt;p align="center" class="MsoNormal"&gt;&lt;span&gt;&lt;img src="http://img502.imageshack.us/img502/9726/urbanfutbol.jpg"/&gt;&lt;br/&gt;&lt;!--[endif]--&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Take your game to the streets with&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Urban Futbol&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;Have you got the skills to become the Urban Futbol champion? If you think so, then we’re challenging you to prove it.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;Urban Futbol - the latest iOS and Android app and Web game from Red Bull Media House – will give you the chance to compete in the world-famous &lt;strong&gt;Red Bull Balcony Shot&lt;/strong&gt; event.&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;Master up to five exciting and challenging settings designed to test your skills to their limits. Players will face off against rivals from around the world as they attempt to reach the top of the online leaderboards and hunt for all 18 achievements in their quest to become the &amp;#8220;Breaker of Pots&amp;#8221;, &amp;#8220;Master Shooter&amp;#8221;, or the &amp;#8220;Balloon Nemesis&amp;#8221;. &lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;A game for those who relish a real challenge – and earning bragging rights! – players can throw down the gauntlet to fellow gamers by posting to Facebook and Twitter accounts to see if anyone will step up and break their personal record. &lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;&lt;img src="http://img13.imageshack.us/img13/7563/gamescreenshot.png"/&gt; &lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Game Features:&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Try your hand at the world-famous Red Bull Balcony Shot event. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Master up to five challenging settings - the first two of which are available for free.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Interactive and destructible environments with unique behavior.  &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Online leader boards and achievements – with full Game Center on iOS. &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Facebook and Twitter integration – show your friends who is the top baller.&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoListParagraph"&gt;&lt;!--[if !supportLists]--&gt;&lt;span&gt;·&lt;span&gt;         &lt;/span&gt;&lt;/span&gt;&lt;!--[endif]--&gt;&lt;span&gt;Official Red Bull News Feed integration – you’ll be always up to date.&lt;a id="_GoBack" name="_GoBack"&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;More info at the Google Play store: &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;a href="https://play.google.com/store/apps/details?id=com.redbull.urbanfutbol" target="_blank"&gt;&lt;a href="https://play.google.com/store/apps/details?id=com.redbull.urbanfutbol" target="_blank"&gt;https://play.google.com/store/apps/details?id=com.redbull.urbanfutbol&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;strong&gt;&lt;span&gt;&lt;br/&gt; More info at the iTunes store: &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;&lt;a href="http://itunes.com/app/urbanfutbol" target="_blank"&gt;&lt;a href="http://itunes.com/app/urbanfutbol" target="_blank"&gt;http://itunes.com/app/urbanfutbol&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;strong&gt;&lt;em&gt;&lt;u&gt;&lt;span&gt;&lt;br/&gt;&lt;/span&gt;&lt;/u&gt;&lt;/em&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span&gt;Check out the Online Game: &lt;/span&gt;&lt;/strong&gt;&lt;a href="http://www.redbull.com/cs/Satellite/en_INT/Game/Red-Bull-Urban-Futbol-021243218469258" target="_blank"&gt;&lt;a href="http://www.redbull.com/cs/Satellite/en_INT/Game/Red-Bull-Urban-Futbol-021243218469258" target="_blank"&gt;http://www.redbull.com/cs/Satellite/en_INT/Game/Red-Bull-Urban-Futbol-021243218469258&lt;/a&gt;&lt;/a&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p align="center" class="MsoNormal"&gt;And Urban Futbol is just the start, next month will see the launch of Red Bull Street Style, an update to the game to coincide with the real-world Red Bull Street Style World Finals in Italy. More information can be found at &lt;a href="http://www.redbullstreetstyle.com" target="_blank"&gt;&lt;a href="http://www.redbullstreetstyle.com" target="_blank"&gt;www.redbullstreetstyle.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;em&gt;&lt;u&gt;&lt;span&gt;&lt;br/&gt;&lt;/span&gt;&lt;/u&gt;&lt;/em&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span&gt;Title:                                              &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;Urban Futbol&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Platforms:                                     &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;iOS (universal App), Android and Web (Browser)&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Supported languages:                  &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;English, French, Italian, German, Spanish, Portuguese&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Languages (coming soon):           &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;Japanese and Korean&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;Age Rating:                                   &lt;/span&gt;&lt;/strong&gt;&lt;span&gt;4+&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span&gt; &lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;strong&gt;&lt;span&gt;About Red Bull Media House:&lt;br/&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span&gt;Red Bull Media House is a global media company that produces and distributes compelling sports, culture and lifestyle programming across multiple platforms. The media company was founded in Austria in 2007, runs a subsidiary in North America and offers multiple services and products about established and innovative playgrounds through a network spanning 160 countries to media partners, broadcasters and other brands. &lt;/span&gt;&lt;a href="http://www.redbullmediahouse.com" target="_blank"&gt;&lt;span&gt;&lt;a href="http://www.redbullmediahouse.com" target="_blank"&gt;www.redbullmediahouse.com&lt;/a&gt;&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/30523240149</link><guid>http://inreeltime.tumblr.com/post/30523240149</guid><pubDate>Thu, 30 Aug 2012 16:33:00 +0100</pubDate><category>games</category><category>apps</category><category>red bull</category><category>iphone</category><category>android</category><category>ios</category><category>google play</category><category>itunes</category></item><item><title>A gorgeous poster for the Raiders of the Lost Ark IMAX/Blu-ray...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m9h6atYLGT1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;em&gt;&lt;span&gt;A gorgeous poster for the Raiders of the Lost Ark IMAX/Blu-ray re-release.&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;span&gt;The film has undergone a complete restoration for the IMAX exclusive one-week release and subsequent debut on Blu-ray, released October 8.&lt;/span&gt;&lt;/em&gt;&lt;span class="Heading8Char"&gt;&lt;span&gt; &lt;/span&gt;&lt;/span&gt;&lt;em&gt;&lt;span&gt;Tickets will be available from Friday 24 August at&lt;/span&gt;&lt;/em&gt;&lt;span&gt;&lt;a href="http://www.odeon.co.uk/" target="_blank"&gt;&lt;a href="http://www.odeon.co.uk" target="_blank"&gt;www.odeon.co.uk&lt;/a&gt;&lt;/a&gt; &lt;/span&gt;&lt;span&gt;and &lt;/span&gt;&lt;span&gt;&lt;a href="http://www.cineworld.co.uk/" target="_blank"&gt;&lt;a href="http://www.cineworld.co.uk" target="_blank"&gt;www.cineworld.co.uk&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/30393505290</link><guid>http://inreeltime.tumblr.com/post/30393505290</guid><pubDate>Tue, 28 Aug 2012 18:08:53 +0100</pubDate><category>film</category><category>movie</category><category>movies</category><category>raiders of the lost ark</category><category>indiana jones</category><category>spielberg</category><category>cineworld</category><category>imax</category></item><item><title>RDA are recruiting on Pandora! A special announcement from James...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/ofCaw30o_oo?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;RDA are recruiting on Pandora! A special announcement from James Cameron and featuring Stephen Lang for Avatar on Blu-ray 3D which we’ve produced.&lt;/span&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/29484991795</link><guid>http://inreeltime.tumblr.com/post/29484991795</guid><pubDate>Wed, 15 Aug 2012 17:06:00 +0100</pubDate><category>avatar</category><category>na'vi</category><category>pandora</category><category>stephen lang</category><category>james cameron</category></item><item><title>Academy-Award winner Russell Crowe as Noah from Academy-Award...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m8os8o5h4c1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;p class="MsoNormal"&gt;&lt;em&gt;&lt;span&gt;Academy-Award winner Russell Crowe as Noah from Academy-Award nominated director Darren Aronofsky’s NOAH.  Based on the Biblical account of Noah’s journey, NOAH also stars Academy-Award winner Sir Anthony Hopkins (Methuselah) and Academy-Award winner Jennifer Connelly (Naameh).  The film will be released worldwide in March, 2014.&lt;/span&gt;&lt;/em&gt;&lt;span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/29328034326</link><guid>http://inreeltime.tumblr.com/post/29328034326</guid><pubDate>Mon, 13 Aug 2012 10:12:23 +0100</pubDate><category>russell crowe</category><category>film</category><category>movie</category><category>movies</category><category>bible</category><category>noah's ark</category><category>darren aronofsky</category></item><item><title>“Everybody needs a hobby”
“What’s...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/vgr2syY_OU4?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“Everybody needs a hobby”&lt;/p&gt;
&lt;p&gt;“What’s yours?”&lt;/p&gt;
&lt;p&gt;“Resurrection” &lt;/p&gt;
&lt;p&gt;The incredible new Skyfall trailer lands.&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/28408843172</link><guid>http://inreeltime.tumblr.com/post/28408843172</guid><pubDate>Tue, 31 Jul 2012 14:29:00 +0100</pubDate><category>james bond</category><category>skyfall</category><category>film movies</category><category>daniel craig</category><category>javier bardem</category><category>bond</category></item><item><title>Paranormal Activity 4 Official Trailer in Two Days</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/_kWDqF_2GGg?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;h1 id="watch-headline-title"&gt;&lt;span id="eow-title" title="Paranormal Activity 4 Official Trailer in Two Days"&gt;Paranormal Activity 4 Official Trailer in Two Days&lt;/span&gt;&lt;/h1&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/28336353602</link><guid>http://inreeltime.tumblr.com/post/28336353602</guid><pubDate>Mon, 30 Jul 2012 15:20:15 +0100</pubDate><category>paranormal activity</category><category>paramount pictures</category><category>film</category><category>movies</category></item><item><title>Now the dust has settled, which films generated the most buzz...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m7enspkAGL1qfeg6do1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Now the dust has settled, w&lt;/em&gt;hich films generated the most buzz during Comic-Con?&lt;/strong&gt;&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/27549137339</link><guid>http://inreeltime.tumblr.com/post/27549137339</guid><pubDate>Thu, 19 Jul 2012 12:26:00 +0100</pubDate><category>Robert Downey Jr</category><category>ant man</category><category>captain america</category><category>comic con</category><category>comic-con</category><category>expendables 2</category><category>films</category><category>finding nemo</category><category>frankenweenie</category><category>godzilla</category><category>guardians of the galaxy</category><category>hobbit</category><category>im3</category><category>iron man</category><category>jackie chan</category><category>judge dredd</category><category>man of steel</category><category>movies</category><category>oz</category><category>pacific rim</category><category>pz the great and powerful</category><category>resident evil</category><category>skyfall</category><category>the hobbit</category><category>thor</category><category>thor the dark world</category><category>total recall</category><category>twilight</category><category>wreck it ralph</category><category>film</category></item><item><title>Today we’re stunned by the beautiful visuals in the Oz...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/yyywumlnhdw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Today we’re stunned by the beautiful visuals in the Oz Great and Powerful trailer debut.&lt;/p&gt;</description><link>http://inreeltime.tumblr.com/post/27115081628</link><guid>http://inreeltime.tumblr.com/post/27115081628</guid><pubDate>Fri, 13 Jul 2012 10:13:06 +0100</pubDate><category>film</category><category>disney</category><category>oz</category><category>movies</category><category>james franco</category></item></channel></rss>
