In Reel Time

Way To Blue is an international digital comms and social media agency for major/indie film studios and brands that want to entertain.

Come here for film campaign updates, shareables and insights at the pacey intersection of a real time, social web.

Liked Posts

The Hunger Games has become Lionsgate’s highest-grossing movie ever, but how much noise has it made on Twitter compared to the more established movie franchises of Twilight and Harry Potter?
According to our research, it has had 2.9 million tweets in the past week – setting the standard for film buzz on twitter. From the above visual you can see at its most talked about peak it’s beaten Harry Potter.
It will be interesting to see how The Avengers and other summer blockbusters fare against this, but for now it remains the teenage top tweeting title.   High-res

The Hunger Games has become Lionsgate’s highest-grossing movie ever, but how much noise has it made on Twitter compared to the more established movie franchises of Twilight and Harry Potter?

According to our research, it has had 2.9 million tweets in the past week – setting the standard for film buzz on twitter. From the above visual you can see at its most talked about peak it’s beaten Harry Potter.

It will be interesting to see how The Avengers and other summer blockbusters fare against this, but for now it remains the teenage top tweeting title.