It’s International Women’s Day! To celebrate we looked at 2014’s films so far, to see if passing the #BechdelTest makes films more likely to succeed socially and at the Box Office. (Hint: Its good news!)
The sun is shining, and at the UK Box office new contenders 300: Rise of an Empire, The Grand Budapest Hotel do battle with The Book Thief for box office glory.Who will win? Who will fall? Find out herehttp://www.waytoblue.com/blog/uk-movie-buzz-chart-7th-of-march-2014/
It’s Non-Stop vs Son Of God at the US Box office this weekend. Who will win? Find out the all the info over on our weekly box office buzz charts. http://www.waytoblue.com/blog/us-movie-buzz-chart-28th-of-february-2014/
Last weekend we saw Gravity out run the competition for the 3rd week in a row as Carrie and Escape Plan both under performed. This weekend it is seemingly all about Jackass Presents: Bad Grandpa and I fully expect it to knock Gravity off its perch. The Jackass story has seen a $22m opening, followed by $29m followed by $50m for Jackass 3D. Bad Grandpa is a unique property in itself so whilst I don’t see it hitting the heights of 3D, I believe it can compete and outperform Jackass 2. Expect a $30m+ opening. Expect Gravity and Captain Phillips to continue their strong holdovers by taking 2nd and 3rd place with The Counselor challenging but likely to hit around $10-12m with a fair wind.
After a month of underwhelming box office, the UK set sail last week with Captain Phillips and the racy Turbo. They are joined this week by a number of new releases as we head into half term. Competing for market share in the family space will be Cloudy With A Chance Of Meatballs 2 and arguably Enders Game which plays a little older. For some alternative pleasure, look no further than Jackass Presents: Bad Grandpa and if that’s no hilarious enough, there’s also the Paul Potts true story, One Chance. So what does this all mean? According to our buzz chart, Cloudy is set for a strong opening. Why? Well given its an animated release we rarely see these warm the top of the charts as volume of conversation in social channels is limited for family product. But against norms, Cloudy looks strong. For perspective, Turbo last week had less volume of conversation, less intent and a lower percentage of intent vs buzz. Bad Grandpa could surprise as well showing strong levels of intent. I’m expecting Enders Game to under perform versus expectation. In terms of holdover, Captain Phillips looks strong and the market is preparing itself for Gravity which is tracking very well on our scale.
Positive buzz helps drive success in the 2nd week for #Rush whilst opener #RIPD doesn’t make our movie buzz top 10. Read all about what will happen at the box office this weekend with our Movie Buzz chart. http://www.waytoblue.com/blog/uk-movie-buzz-chart-september-20th-22nd-2/
Domestic Movie Buzz Chart – 16th – 18th August
Last weekends winner was arguably We Are The Millers despite coming in behind Elysium across the 3 day weekend. This weekend, Kick Ass 2, Oscar contender The Butler and biopic Jobs come into the market place hoping to over perform vs expectation. The first Kick Ass opened to a shade under $20m and I wouldn’t expect much of a challenge to that original number. Jobs and The Butler will battle it out for the older audience. Moving forward, looks like there is still work to be done for The Mortal Instruments if the goal is to set this up as a Hunger Gamesesque franchise
UK Movie Buzz Chart 16th-18th August
Last week Alan Partridge: Alpha Papa managed to beat out the other 3 openers Percy Jackson: Sea Of Monsters, Grown Ups 2 and The Lone Ranger in a tight race. This weekend, Kick Ass 2, 2 Guns and Planes come into the fray and according to our buzz chart, Kick Ass 2 looks set to lead the way. 2 Guns is getting increasingly high intent vs buzz but unfortunately, levels of conversation are way below that of its competitor. The Conjuring looks set for another strong week as it heads towards the £10m mark
Each week we will be posting a UK Movie Buzz Chart in advance of the weekend looking at the movie posting the highest buzz and importantly, intent to view. We also look forward and track intent for releases in the next 2 weeks.
This week unsurprisingly, buzz reigns supreme on major Studio blockbusters such as The Hangover Part III, Fast & Furious 6 and Epic. However, an interesting story comes from horror thriller The Purge which is showing significant levels of intent to view against its share of buzz.
It will be interesting to see how this story plays out at the UK box office this weekend.