Last weekend we saw Gravity out run the competition for the 3rd week in a row as Carrie and Escape Plan both under performed. This weekend it is seemingly all about Jackass Presents: Bad Grandpa and I fully expect it to knock Gravity off its perch. The Jackass story has seen a $22m opening, followed by $29m followed by $50m for Jackass 3D. Bad Grandpa is a unique property in itself so whilst I don’t see it hitting the heights of 3D, I believe it can compete and outperform Jackass 2. Expect a $30m+ opening. Expect Gravity and Captain Phillips to continue their strong holdovers by taking 2nd and 3rd place with The Counselor challenging but likely to hit around $10-12m with a fair wind.
After a month of underwhelming box office, the UK set sail last week with Captain Phillips and the racy Turbo. They are joined this week by a number of new releases as we head into half term. Competing for market share in the family space will be Cloudy With A Chance Of Meatballs 2 and arguably Enders Game which plays a little older. For some alternative pleasure, look no further than Jackass Presents: Bad Grandpa and if that’s no hilarious enough, there’s also the Paul Potts true story, One Chance. So what does this all mean? According to our buzz chart, Cloudy is set for a strong opening. Why? Well given its an animated release we rarely see these warm the top of the charts as volume of conversation in social channels is limited for family product. But against norms, Cloudy looks strong. For perspective, Turbo last week had less volume of conversation, less intent and a lower percentage of intent vs buzz. Bad Grandpa could surprise as well showing strong levels of intent. I’m expecting Enders Game to under perform versus expectation. In terms of holdover, Captain Phillips looks strong and the market is preparing itself for Gravity which is tracking very well on our scale.
Hark! The Thursday edition of our Digital Bite is now online. Today we talk Box Office predictions and the success of Netflix in the UK. Enjoy.
Domestic Movie Buzz Chart – 16th – 18th August
Last weekends winner was arguably We Are The Millers despite coming in behind Elysium across the 3 day weekend. This weekend, Kick Ass 2, Oscar contender The Butler and biopic Jobs come into the market place hoping to over perform vs expectation. The first Kick Ass opened to a shade under $20m and I wouldn’t expect much of a challenge to that original number. Jobs and The Butler will battle it out for the older audience. Moving forward, looks like there is still work to be done for The Mortal Instruments if the goal is to set this up as a Hunger Gamesesque franchise
Each week we will be posting a UK Movie Buzz Chart in advance of the weekend looking at the movie posting the highest buzz and importantly, intent to view. We also look forward and track intent for releases in the next 2 weeks.
This week unsurprisingly, buzz reigns supreme on major Studio blockbusters such as The Hangover Part III, Fast & Furious 6 and Epic. However, an interesting story comes from horror thriller The Purge which is showing significant levels of intent to view against its share of buzz.
It will be interesting to see how this story plays out at the UK box office this weekend.
Movies At The Big Game
Way To Blue is a global communications agency, specialising in Social and PR for the Entertainment Industry. Following the Superbowl yesterday, we analysed all English-language Twitter conversations about the film trailers created for the ad breaks this year, to see which trailers had the biggest impact and influence. Insights:
- All trailers generated a huge amount of Twitter conversation. With around two tweets a second throughout Big Game Day
- Fast and Furious 6 generated the highest level of social buzz and the highest increase of people stating they intended to watch the film after seeing the trailer.
- All trailers lead to an increase in people saying they wanted to watch the movies and an increase in the volume of Facebook fans on the official film pages. Many of the ads included Twitter hashtags. Fast and Furious 6 and Iron Man 3 ads included a Facebook call to action.
The small print – our methodology
We used Sysomos and Topsy to aggregated and analyze Twitter conversation and compared data on game day to that of the previous day. Buzz volumes were calculated as a straight comparison of game day to that of the previous day; sentiment represents a percentage of all Twitter conversation that indicated a positive, negative or neutral inclination on Game Day; Propensity To View represents the percentage growth in conversations indicating a propensity to view each film from Game Day compared to the previous day, Facebook fan growth represents the increase of Likes each film page received on game day to that of the previous day. We’ve also added a gender breakdown.
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For Immediate Release:
Hollywood Film Awards to Honor DreamWorks Animation’s
"Rise of the Guardians”
with the 2012 “Hollywood Animation Award”
Hollywood, Calif., September 4, 2012 - The 16th Annual Hollywood Film Festival and Hollywood Film Awards, presented by The Los Angeles Times, have announced that DreamWorks Animation’s “Rise of the Guardians” will receive this year’s “Hollywood Animation Award” at the festival’s gala ceremony on October 22, 2012, at the Beverly Hilton Hotel.
Directed by Peter Ramsey and written by Pulitzer Prize winner David Lindsay-Abaire (“Rabbit Hole”), “Rise of the Guardians” is based on the highly acclaimed series of children’s books by William Joyce. Joyce, who won an Oscar® last year for his animated short “The Fantastic Flying Books of Mr. Morris Lessmore,” was named by Newsweek as “one of the top 100 people to watch in the new millennium. “Rise of the Guardians” stars the voice talents of Chris Pine, Alec Baldwin, Hugh Jackman, Isla Fisher and Jude Law. Produced by Christina Steinberg and Nancy Bernstein and executive produced by Guillermo del Toro, Michael Siegel, and William Joyce, the DreamWorks Animation feature film will be released by Paramount Pictures on November 21st.
The announcement was made today by Carlos de Abreu, Founder and Executive Director of the Hollywood Film Awards. “It is a great pleasure to recognize “Rise of the Guardians” as the recipient of our animation award. This piece of Avant-garde animation style surely will be another classic for generations to come.”
Said Bill Damaschke, Chief Creative Officer at DreamWorks Animation, “This award is a testament to the vision and dedication of our director Peter Ramsey and our producers Christina Steinberg and Nancy Bernstein, who saw in William Joyce’s beautifully written books a truly magical world that he was able to bring to life with the help of David Lindsay-Abaire’s wonderful screenplay and, of course, the outstanding work by his entire filmmaking team. We could not be more proud of the movie, or this recognition, and we thank Carlos and the Hollywood Film Awards for this great honor.”
Past recipients of the Hollywood Animation Award include “Cars,” “Rango,” “Ratatouille,” “Toy Story 3,” “UP,” and “Wall-E.”
ABOUT “RISE OF THE GUARDIANS”
“Rise of the Guardians” is an epic and magical adventure that tells the story of Santa Claus, the Easter Bunny, the Tooth Fairy, the Sandman, and Jack Frost’s legendary characters with previously unknown extraordinary abilities. When an evil spirit known as Pitch lays down the gauntlet to take over the world, the immortal Guardians must join forces to protect the hopes, beliefs, and imagination of children everywhere.
ABOUT THE LOS ANGELES TIMES
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 1.6 million and 2.7 million on Sunday, more than 16 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 130 years.
The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community News and Hoy Los Angeles and reach approximately 5.2 million or 39% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News, as well as Tribune Direct’s west coast division and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information is available at http://latimes.com/aboutus.
ABOUT THE HOLLYWOOD FILM AWARDS
The Hollywood Film Awards were created to honor excellence in the art of filmmaking, both in front of and behind the camera, and launch the awards season. The criteria is: recipients are selected to be honored for their body of work and/or a film(s) that is to be released between January 1 and December 31 by an advisory team. In addition, for the recipients of our “film awards craft categories” (aside from evaluating their body of work), our Advisory team takes into consideration the recommendation of their guilds/societies. Last year alone, our recipients received 12 nominations and 5 Oscars. In the last 9 years, a total of 85 Oscar nominations and 32 Oscars were given to our honorees. The awards are bestowed at a GALA ceremony that takes place at the prestigious Beverly Hilton Hotel in Beverly Hills.
The Hollywood Film Awards are presented in conjunction with Presenting Sponsor the Los Angeles Times, Premier sponsors ArcLight Cinemas and Hollywoodnews.com, exclusive Regional Print Media sponsor Los Angeles Confidential and trade Media sponsor the Hollywood Reporter. Special support is provided by American Cinema Editors - A.C.E., American Society of Cinematographers - A.S.C., The Art Directors Guild - A.D.G., Celebrity Services, The Casting Society of America - CSA, Costume Designers Guild - CDG, Columbia Pictures, Creative Artists Agency, DreamWorks SKG, Entertainment Tonight, Focus Features, Fox Seachlight, ICM, ILM, Motion Picture Editors Guild, Paramount Pictures, Sony Pictures Classics, Sony Pictures Entertainment, Universal Pictures, Warner Bros., Walt Disney/Pixar, The Weinstein Company, WME. The Beverly Hilton Hotel is the Official Host Hotel and Getty Image is the Official Photography Agency.
Festival and Awards Contact:
Hollywood Film Festival®
Hollywood Film Awards®
433 N. Camden Drive, Suite 600
Beverly Hills, CA 90210
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A gorgeous poster for the Raiders of the Lost Ark IMAX/Blu-ray re-release.
The film has undergone a complete restoration for the IMAX exclusive one-week release and subsequent debut on Blu-ray, released October 8. Tickets will be available from Friday 24 August atwww.odeon.co.uk and www.cineworld.co.uk
Academy-Award winner Russell Crowe as Noah from Academy-Award nominated director Darren Aronofsky’s NOAH. Based on the Biblical account of Noah’s journey, NOAH also stars Academy-Award winner Sir Anthony Hopkins (Methuselah) and Academy-Award winner Jennifer Connelly (Naameh). The film will be released worldwide in March, 2014.