Which movies were the buzz drivers at CinemaCon this year?
The biggest news at CinemaCon, in buzz terms, proved to be Disney confirming that we’ll be getting a new Star Wars movie every summer beginning with Episode VII in 2015. Paramount’s Star Trek Into Darkness presentation closely followed with the footage on display edging out their other tentpole release World War Z, with the nice touch of Brad Pitt introducing the new footage to the audience.
Disney will be pleased The Lone Ranger footage was received with loud applause from exhibitors and additionally the buzz levels match this positive response. Johnny Depp’s appearance to introduce the clips also proved effective as a buzz driver.
Interestingly, The Man of Steel trailer has generated significantly more noise outside of CinemaCon with its online debut. Elsewhere Liam Hemsworth and Elizabeth Banks help give The Hunger Games: Catching Fire new trailer on display some online noise, whilst the Fast & Furious 7 announcement gains the franchise some traction online. Vin Diesel and Paul Walker also presented an extended chase sequence from Fast & Furious 6 which contributes to its buzz levels. Ender’s Game, aside from Catching Fire, was Lionsgate’s big trailer reveal and they can be happy with the results, particularly the positive blogger reaction.
Which movies generated the most intent to view?
Star Trek topples Star Wars in generating intent to view, expectedly due to the footage shown generating more “I want to see” commentary than the announcement of a Star Wars movie every summer from 2015.
The positive reaction to The Lone Ranger footage is reflected in its increased intent to view. World War Z and Man of Steel similarly rank highly in intent to view.
Which studios generated the most specific social buzz for their presentations?
Given the Star Wars/Lone Ranger response and a sizzle reel offering looks at Thor 2, Muppets 2, Pixar’s Good Dinosaur and Maleficent, it’s no surprise Disney leads studio specific mentions at CinemaCon. Alan Horn, the chairman of Walt Disney Studios, may well have hinted why when he told exhibitors of their tentpole strategy: “There is no other studio that will give you and us in partnership eight tentpole movies a year.”
Universal, aside to showing off Fast & Furious and Pitch Perfect, drove buzz through its previews of an array of upcoming comic book movies; Kick-Ass 2, 2 Guns and R.I.P.D.
Warner Bros. debut of the Man of Steel trailer, as well as its Pacific Rim and Great Gatby showings, generates similar studio specific excitement levels as Paramount’s Star Trek/World War Z displays.
For Sony, the first footage of Clooney’s ‘Monuments Men,’ O. Russell’s ‘American Hustle, Grown Ups 2 and a 21 Jump Street sequel announcement prove the highlights.
For Lionsgate 'Catching Fire’ and the 'Ender's Game' trailers were the winners.
Fox’s strong slate was emphasised with previews of The Wolverine, How to Train Your Dragon 2, Rio 2, the ‘oscar bound’ Walter Mitty and Ridley Scott’s next film.
Which studio presentations generated intent to view?
Looking at the mentions of studios (not their titles) and their general slate presentations in creating intent to view, we see Disney and Universal lead again. Paramount Pictures, although lower in overall buzz compared to Warner Bros, generated increased intent to view.